Tuesday, March 27, 2018

UK Charity Uses Blockchain Platform to Create Trust in Donations

English Heritage, the U.K. charity which oversees the care of historical sites like Stonehenge and Hadrian's Wall, is seeking to blockchain for a means to develop new ways of interacting with donors.

The charity is partnering with the Giftcoin system, which can be utilized to track donor obligations in the time they've been gifted to if the funds are actually been invested.

English Heritage increased $2.5 million (approximately $3.5 million) in donations between 2015 and 2016, according to statements.

The charity itself is relatively youthful, generated when a non-departmental public body of this U.K. government of the same name was split into two entities, the next of which is Historic England.

Within an email, to CoinDesk, English Heritage development manager Luke Purser framed the movement as one aimed at facilitating new ways to work with donors.

"As a new charity, we're keen to explore innovative ways of engaging with the broadest audience of donors potential, and we are eager to build relationships with donors based on transparency and trust - Giftcoin might be one way of helping us to do this," he explained.

Giftcoin said in a statement that the technology will also be employed with the aim of attracting millennial donors "in a digital era at which confidence, in charity and good causes, seems to be at an all-time low"

The company's public market is now underway, and it claims to have increased $1.27 million up to now.

No comments:

Post a Comment